See your business in a whole new way Your organization has a wealth of data in applications for order management, accounting and sales force automation, as well as in call center notes, market research reports and in gigabytes of internal documents. You know this data contains extremely valuable insights and are very likely looking at analytics as a way to uncover those insights.
IBM's newly released study, The New Voice of the CIO, reveals that 83 percent of the 2,500 CIOs interviewed ranked business intelligence and analytics as their top priority in planning for their organizations' success.
Like them, you know that new communication channels offer additional sources of customer insight, which you will want to be able to explore. With predictive analytics, you can tap into all of the interconnected streams of data that reveal customers' beliefs, preferences, opinions and behavior. This gives your organization the knowledge to predict, and the power to act: you can capture critical details about people's attitudes, predict how they are likely to behave and act in the right way, through the right channel and at the right time. As a result, you'll be better able to answer critical questions like these:
What if we knew what customers wanted ... and • could offer it to
them?
|
