Blogging has certainly captured the imagination of the business community. We've seen how every day people have established themselves as thought leaders through the blogosphere.
This alone is enough to capture most people's fantasy of attaining their 15 minutes of fame. From a business point of view, we would love to have someone become a recognized thought leader in the industry. There is definitely a way to get value out of blogging. However, it's hard to make someone a popular blogger. It takes a combination of vision, time, writing skills and luck.
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