The need to optimize search engine results and improve search engine marketing is under greater and greater pressure. This entails capturing and understanding how your target audiences search and locate information about your goods and services.
This paper examines how optimizing multilingual search engines can increase revenue significantly by aligning people searching for specific goods and services with your company in local markets. In a global context this involves selecting and using culturally appropriate keywords and actively applying these to your Web site. This paper provides best practices, guidelines and ways in which you can get the best possible benefits from your online presence.
