eCommerce technology continues to evolve, prompted by increasingly complex market demands.
In 2010, many of those demands will center around the following three trends: 1) Increased desire to leverage customer context will drive the need for robust content management (CM) solutions with advanced targeting and site optimization capability; 2) customers will continue to seek the convenience of multichannel, and savvy eBusiness leaders will look to their eCommerce technology providers to minimize the complexity of serving customers via many touchpoints; and 3) business-to-business (B2B) eCommerce will emerge as a growing and critical component of the overall sales landscape.
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