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Workshop E-Commerce and Social Media in China

15 juni 2017
ChinaTalk, MyChinaWeb, NextportChina
Landgoed Leusderend
€ 120,-

In the past years cross-border e-commerce has seen a tremendous growth in China. Chinese consumers are increasingly buying European products, not only via online purchasing at home but also while visiting Europe as a tourist. Many Belgian and Dutch companies are already benefitting from this development, but there is still a large group of companies with great potential for which China is still a black box.

This is not that surprising as the Chinese market is indeed very different from what we are used to in Belgium and The Netherlands. If we look at China’s e-commerce and social media landscape for example, we see a totally different playing field. The channels that we are used to in the West are (almost) non-existent in China. Instead, China has its very own e-commerce and social media ecosystem, with companies like Alibaba, JD, WeChat and Sina Weibo.

So what are these Chinese channels offering? What are the differences between these channels and which channels are suitable for your business? This workshop aims to answers these questions. You will learn the basics of e-commerce, cross-border e-commerce, social media and online marketing in China, and how to use it for your business. Three independent China experts will provide you insights and practical tips on how to leverage these channels to successfully reach out and sell to the Chinese consumer.

You have two opportunities to participate in this half-day workshop:

In Belgium on Wednesday 14 June 2017 at the “Kasteel Ter Ham” near Brussels (Steenokkerzeel).

In the Netherlands on Thursday 15 June 2017 at Beeckestijn Business School near Utrecht (Leusden).

Landgoed Leusderend


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