Resumé met inspirerende quotes over merkbeleving en branding

Sjors van Leeuwen

31 dec. 2019 om 10:00

1993

Je merk is wat mensen over jou zeggen als je niet in de kamer bent.

Een merk is niet meer wat wij zeggen dat het is. Een merk is wat de consumenten elkaar vertellen.

Wie onvervangbaar wil zijn, moet zich blijvend onderscheiden.

Je kunt niet naar de concurrentie kijken en zeggen dat je het beter gaat doen. Je moet naar de concurrentie kijken en zeggen dat je het anders gaat doen.

Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.

Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.

If you are not a brand, you are a commodity.

Think different. Because the people who are crazy enough to think they can change the world, are the ones who do.

Products are made in a factory but brands are created in the mind.

What is a brand? A singular idea or concept that you own inside the mind of the prospect.

A brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But a brand is simply a collective impression some have about a product.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product over another.

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company.

Ik verkoop geen bier, ik verkoop gezelligheid.

Consumers do not buy products. They buy product benefits.

People don’t buy what you do. They buy why you do it.

Be yourself. Everyone else is already taken.

Te veel bedrijven willen dat hun merken een geïdealiseerd, geperfectioneerd beeld van zichzelf weerspiegelen. Als gevolg hiervan krijgen hun merken geen textuur, geen karakter en geen publiek vertrouwen.

De positionering van je merk is het langetermijnresultaat van je bedrijfscultuur.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Een reputatie bouw je niet op met toekomstige beloftes.

Branding is only branding when you deliver what you promise. All the rest is misleading advertising.

Beloften doen en houden is een geweldige manier om een merk op te bouwen.

If people like you, they'll listen to you. But if they trust you, they'll do business with you.

Wie succesvol wil zijn als ondernemer, moet zoveel vertrouwen hebben in zijn product of merk dat het realiteit wordt.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

A brand is not just a logo, a website, or your business cards… It’s an experience.

A brand is not a product, or a promise, or a feeling. It’s the sum of all the experiences you have with a company.

Branding is the art of becoming knowable, likable and trustable.

The strength of brand loyalty begins with how your product makes people feel.

Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Every great brand is like a great story.

Marketing gaat niet langer over de dingen die je maakt, maar over de verhalen die je vertelt.

If you want your brand to benefit from word of mouth, you’d better give consumers something worth talking about.

Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.

Contentmarketing is als een verkiezingsprogramma. Je moet zorgen dat je publiek je gaat vertrouwen, waarna ze op je gaan stemmen. Vertrouwen kweek je niet als je je verhalen lardeert met salespraatjes.

Tell me and I will forget. Show me and I may remember. Involve me and I will understand.

I've learned that people will forget what you said, people will forget what you did. But people will never forget how you made them feel.

Influence is the new power. If you have influence, you can create a brand.

Any interaction, in any form, is branding.

Brands, logos and products develop deep connections and associations with people. So you don’t just want to change them for the sake of novelty.

Building a successful brand is a very complex process and requires intellectual capital from all stakeholders.

Your entire company should be considered your branding department.

Brands that do not see the future coming usually do not have one.

We had been talking about our product a lot and it wasn’t moving very fast. And then we stopped talking about our product and instead showed who we are. And we got a bunch of new customers.

Your brand is the single most important investment you can make in your business.

Een sterk merk maakt zijn beloften meer dan waar. Niet één keer, maar altijd.