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State of Analytics

Salesforce Research surveyed more than 2,000 business leaders, directors, and executives worldwide to discover:
• The changing role of analytics in business today
• Areas where analytics usage is on the rise
• How high-performing organizations approach analytics

Throughout the report, data is examined relative to business performance to identify patterns for overall success. High-performing teams are defined as those who rated their business performance as much stronger than the competition. For more on the makings of a high performer, see page 22 (“Last Look”).

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